Swift Bicycles: From Passion to Performance

In a world dominated by mainstream bike brands and mass production, Swift Bicycles stands out as a company rooted in passion, integrity, and rider-first design. At VeloElite Bikes, we proudly stock and build Swift bikes because they embody the essence of what great cycling should be—personal, performance-driven, and born from genuine love for the sport.
This is the story of Swift Bicycles: a brand that’s gone from a spark of enthusiasm to a respected name in competitive and recreational cycling.

Swift Bikes: A Brand Built by Riders, for Riders

Swift Bicycles was founded with one clear goal: to create bikes that riders would genuinely enjoy riding. Unlike companies driven purely by commercial success or factory quotas, Swift began as a project born out of racing, training, and long hours in the saddle. Its founder, Mark Blewett—a former professional cyclist from South Africa—wanted to deliver bikes that struck the perfect balance between performance, comfort, and design. This authentic cycling DNA is evident in every Swift bike, whether it’s being raced in elite-level competition or enjoyed on a weekend club ride.

Designed with Precision, Tested by Experience

From the beginning, Swift Bicycles adopted a philosophy that every frame should deliver race-ready geometry and handling characteristics, without alienating everyday cyclists. This commitment to rider-focused performance has allowed the brand to refine its frame geometries over years of feedback and real-world testing.

Every model in the Swift range—from the endurance-focused Univox Comp to the aero-optimised RaceVox—has been carefully engineered using high-quality carbon layups and tested under the rigours of both elite racing and tough training blocks. The result is a product line that’s as practical as it is performance-oriented. At VeloElite, we value this no-nonsense approach. It means every Swift bike we offer has been created with the rider’s experience at its core—not marketing gimmicks.

Models That Reflect Versatility and Intent

Swift’s lineup offers a bike for nearly every style of road cyclist. Here are a few standouts that we regularly build for our customers:
• Swift Univox Comp: Ideal for riders who want long-distance comfort without giving up responsiveness. This model features endurance geometry, lightweight construction, and a smooth ride—perfect for sportives or long solo rides.
• Swift RaceVox Comp: Made for speed. The RaceVox is a race-bred machine with aerodynamic tubing, aggressive geometry, and stiffness that translates your every watt into forward momentum. Whether you’re racing or training hard, this bike delivers.
• Swift Neurogen TT: A dedicated time trial and triathlon platform developed for aerodynamic supremacy. Featuring advanced aero profiling and frame integration, it’s built to slice through wind and beat the clock.

Each of these bikes is a platform, ready for custom builds tailored to the specific needs of the rider—a service we specialise in at VeloElite.

Rider-Centric, Not Market-Driven

What we admire most about Swift Bicycles is that the brand hasn’t lost its focus as it’s grown. Even as it expands into new markets, Swift maintains its identity as a rider-first company. Their frames are still designed with input from real cyclists, and every decision is made with one goal in mind: improving the riding experience.

This is why Swift bikes appeal to a wide spectrum of cyclists—from club-level riders looking to upgrade to something serious, to seasoned racers seeking a reliable, aerodynamic weapon for their next big event.

Why Swift and VeloElite Are a Natural Fit

At VeloElite, we share Swift’s dedication to purpose-driven cycling. Just as Swift believes in bikes built for real riders, we believe in delivering custom builds that match your needs—not just what’s trendy.
When you choose a Swift bike from VeloElite, you’re not just getting a frame. You’re getting a tailored experience that includes:
• Personalised frame and size selection
• Custom component choices (drivetrain, wheels, cockpit)
• Professional bike fitting for comfort and performance
• High-quality assembly and aftercare

We take the time to understand your riding style, your goals, and your aesthetic preferences—so that the bike you ride is truly your own.
From Passion to Your Performance

Swift Bikes isn’t a mass-market brand—it’s a brand for those who care deeply about their riding experience. It’s for cyclists who value responsiveness, style, and substance. Whether you’re racing, training, or just riding for the love of it, a Swift bike is a machine that will keep you inspired every time you roll out.