VeloElite Bikes Welcomes YOELEO to the UK

At VeloElite, we’ve always believed that high-performance cycling shouldn’t be reserved for those with the deepest pockets. And over the past few years, one thing has become painfully obvious across the cycling world: bike prices are spiralling out of control.

Top-end road bikes costing more than a decent used car? Wheelsets priced like luxury holidays? Riders being asked to swallow eye-watering “brand tax”?
It’s no wonder so many cyclists feel priced out of the performance segment.

That’s exactly why we’re excited to announce something big—something we believe marks a turning point for UK riders.

YOELEO Has Arrived in the UK, Exclusively Through VeloElite

We’re officially welcoming YOELEO to the UK market as part of our custom bike offering, and we couldn’t be happier to partner with one of the most respected high-end Chinese performance brands in the world.

If you’re not familiar with YOELEO, here’s the short version:

• They make seriously advanced carbon frames and wheels
• They’ve built a strong global reputation over more than a decade
• Their products are raced, tested, and proven internationally
• And—best of all—they offer elite performance at genuinely fair prices

For riders who want top-tier quality without the inflated costs of big-name brands, YOELEO is a breath of fresh air.

The Problem: A Bike Industry That’s Lost the Plot

Let’s be honest: the bike industry has created a problem for itself. Prices have crept so high that the average rider is left wondering who these bikes are even for anymore.

Yes, technology has advanced. Yes, innovation continues.
But does that justify £10k–£15k road bikes becoming the norm?
Most riders would say a firm “no.”

We certainly do.

It’s not just materials or engineering driving these costs—it’s marketing budgets, distribution layers, and brand positioning. And while some brands still offer amazing products, the value simply isn’t what it once was.

The Solution: High-End Chinese Engineering, Delivered Locally

Brands like YOELEO challenge the outdated assumption that only European or North American manufacturers can deliver world-class performance.

The truth?
China produces carbon at a level that matches or exceeds many Western brands, but with far more efficient costs and a modern, direct-to-customer model. YOELEO has invested heavily in R&D, aero testing, manufacturing quality, and race partnerships.

The result is a lineup of frames and wheels that perform on par with bikes costing two or even three times as much.

And now, through VeloElite, UK riders get:

• Local support and service
• Custom-built UK assembly
• Professional bike fitting
• Expert advice from our technical team

You get the value of YOELEO with the craftsmanship and care of a boutique UK bike shop.

What You Can Expect From Our YOELEO Builds

Bringing YOELEO into our lineup isn’t about selling “budget” bikes.
It’s about offering intelligent value, where every pound goes into performance—not marketing campaigns.

Our custom YOELEO builds will include:

• Aero and performance road framesets
• High-end carbon wheelsets
• Bespoke component options from leading brands
• Fully tailored geometry, fit, and build consultation
• Precision hand-built assembly in our UK workshop

Each bike is built one at a time, with the same attention to detail we bring to every custom project.

A Turning Point for UK Riders

We truly believe YOELEO represents a new era for UK cycling—one where riders don’t have to compromise or overstretch their budget to ride something they’re proud of.

Performance doesn’t have to mean overpriced.
Innovation doesn’t have to mean inaccessible.
And high-end doesn’t have to mean elitist.

With YOELEO on board, we’re setting a new benchmark for what riders can expect from their next custom build.