Custom-build -Time ADH road bikes his and hers

His and Hers Time ADH custom builds

Case Study: His & Hers Time ADH  Custom Builds for Chris & Tracy

Clients: Chris & Tracy
Project Brief: Create a pair of custom-built Time ADH  road bikes
Bikes of Choice: Time ADH  — Blue and Pink

The Challenge

After owning a pair of custom Time bikes from us the previous year, Chris and Tracy returned for another set—this time for their home in France. They were so pleased with their original builds that they wanted to replicate the experience, but with a few strategic upgrades to save weight and improve performance on the challenging terrain they frequently ride abroad.

Our Approach

To ensure both bikes offered maximum comfort and efficiency, we invited Chris and Tracy in for updated bike fits. This allowed us to precisely match the geometry and position of their existing Time builds while making subtle adjustments to enhance overall ride quality.

Working within their Cyclescheme budget, they requested electronic gearing and fully hidden cables. We selected Shimano’s 105 Di2 groupset for its smooth shifting, reliability, and excellent value. To further elevate the builds, we incorporated Deda’s sleek finishing kit, ensuring clean aesthetics and superior ergonomics.

Because the bikes would be used extensively in France—where steep, sustained climbs are a regular part of their riding—we carefully chose components that would offer the right gearing and lightweight performance. They opted for a pair of our VeloElite carbon wheelsets, both to reduce overall weight and to make the bikes noticeably faster and more responsive on long ascents.

The Result

The final builds — a striking Blue Time ADH  for Chris and a beautiful Pink ADH  for Tracy — deliver the perfect blend of performance, comfort, and style. Fully tailored to their riding needs and optimized for the mountainous terrain of France, the bikes exceeded their expectations.

Chris and Tracy have been thrilled with the results, and we loved every moment of bringing their second set of dream bikes to life.